In every situation, set your expectation, and settle for nothing less. If you want a business partner that will carry their share of the workload, don’t settle/work with someone who does less.
If you want your significant other to be the type of person to send you flowers, simply because it’s Tuesday, then don’t settle for someone who doesn’t even call you on your birthday. Stop settling. Life is way too short for all that. And at the end of the day, it’ll be you who’s left deficit of your time, your emotions…all of your self-investments. There is no value in anything if you just give it away.